Our hearts are soaring! National Butterfly Day will be fluttering into view on March 14th.

Originally initiated by nature enthusiasts to raise awareness about the importance of butterfly conservation, it’s a day to celebrate the critical role butterflies play in our ecosystems as the pretty pollinators of flowers and environmental health. In other words, if you love seeing each season’s vibrant display of plants, trees, and blossoms in bloom, thank the butterfly. 

Whimsical, magical, colorful—wait, are we describing butterflies or our jewelry? Well, we certainly have some incredible attributes in common, including the power of transformation. Like a caterpillar morphing into a fabulous winged creature, our accessories instantly elevate your style story into one of romance, drama, intrigue, and captivation.

And the similarities become even more entwined when we compare the butterfly’s journey to our technique for transforming niobium into colorful works of art. What starts off as ordinary and unassuming gets a new life as something rare and breathtakingly beautiful. Is it any wonder why our butterfly designs are best-sellers? For birthdays and big events, butterfly jewelry and accessories mark the occasion as a memorable milestone.

What’s more, butterflies’ ethereal charms have fluttered throughout history and our collective imaginations since, well… forever. Leaving trails of wonder and elegance, their magic has imprinted profound symbolism on our hearts—as you can see from our own brilliant collection.